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Affiliate Marketing, Publisher, Social Shopping »

The End of the Skimlinks Pinterest Saga?

February 17, 2012 – 6:14 am | No Comment

Like others keen to the affiliate game, I found that Pinterest was using Skimlinks a long time ago (early 2011?), and thought nothing of it.  Opinterest-logo-whitether social shopping sites use Skimlinks or Viglinks, so why would I think strange of it?  I guess I was wrong…  To bring you up to speed here is what has happened over the last ten days:

I agree with Scott Jangro (please read his comment) and others who are educated in the affiliate industry. There isn’t anything wrong with what Pinterest was doing, but it should have been stated somewhere.

Journalists love “scandals” and “uncovering secrets” which is why there were so many exaggerated headlines. The journalists, and those who are uneducated in the industry, quickly make a mess of things they do not understand.  For example, a post titled “Covert Affiliate Link Scheme Exposed”.  Really David?  Are you selling a tabloid? Clearly the title of this article was meant to capture attention and readership, tabloid style.  Based on the contents of user comments on that article, I’m not the only one who feels that way.

Oh well moving on…

Why should they keep Skimlinks?  It is a solid revenue stream.   Other user generated social shopping sites like Svpply make money off affiliate links, nobody says boo.

Why shouldn’t they keep Skimlinks?  On the contrary, if Facebook implemented affiliate links, everyone would cry.   The big picture is about user experience, community and expanding a viral social network.  Any thing that can take away from that is not good practice.  With the large investments they are receiving, any amount of affiliate commissions is going to be a minor issue, especially if they are only at 16 employees.  Relative to the massive amount of content (Pins) posted, I really don’t think there is too much in the way of e-commerce anyway.

It makes sense that the CEO stated they were testing things out, but I think it was actually just an initial way for a startup to generate revenue and prove viability to investors – more so then a long term strategy.  Side Note: How much revenue/traffic did Skimlinks just lose because of this?  Eeek.

I don’t like the fact they were so quick to drop it, but I do understand.  At the end of the day Pinterest has a bigger picture right now then generating revenue from affiliate links.  And that’s fine.

Google Affiliate Network Finally Releases API

December 16, 2011 – 3:28 pm | No Comment
Google Affiliate Network Finally Releases API

Late, very late, to the party, Google Affiliate Network finally announced the release of its affiliate API for publishers and advertisers.  While most other major networks such as Commission Junction, LinkShare and ShareASale have had …

Top 100 Most Commonly Used Coupon Code Phrases

December 7, 2011 – 8:53 pm | 2 Comments
Top 100 Most Commonly Used Coupon Code Phrases

We see some interesting data in the coupon space coming from CouponFollow.  I noticed an influx of coupon codes for the term “XMAS” recently, and it got me wondering, what are common terms retailers are …

Extreme Deal Hunters Guide [Infographic]

November 28, 2011 – 2:36 pm | No Comment
Extreme Deal Hunters Guide [Infographic]

We put a small reference guide infographic together for Cyber Monday and the holiday shopping season.  Enjoy.  Click the graphic below to see the infographic.
Remember those Laminated Reference Guide sheets you could get to study …

Google Shopping API Finally Adds Shipping and Tax Information

October 18, 2011 – 6:22 pm | No Comment
Google Shopping API Finally Adds Shipping and Tax Information

When the new Google API for Shopping was announced, things looked hopeful to bring further organization to the all-encompassing, yet chaotic, Google Base API.  When the final phasing out notice came, there still wasn’t a …

A Bit of Viral Coupon Research

October 11, 2011 – 7:55 pm | No Comment
A Bit of Viral Coupon Research

CouponFollow, our social-media based coupon code search engine, tracks a lot of interesting data. We see trends in the online coupon code space that other sites don’t, specifically around viral couponing and the effect that …

E-Commerce Ten Years Later – Changes from 2001 to 2011

September 13, 2011 – 1:04 pm | No Comment
E-Commerce Ten Years Later – Changes from 2001 to 2011

With the 10th anniversary of 9/11 just passing, it was a good time to reflect on things.  It made me recall, amongst many other things, exactly where I was when I heard the news.  I …

CJ Adds SKU Level Reporting to Publisher APIs

August 26, 2011 – 9:58 pm | No Comment
CJ Adds SKU Level Reporting to Publisher APIs

CJ had some planned maintenance (down time in their reporting and web services for a couple hours) yesterday.  It seems like (at least part of) it was to add a new feature to their existing …

Twitter Tips for Retailers – Five Simple Things You Should Be Doing

August 23, 2011 – 1:52 am | No Comment
Twitter Tips for Retailers – Five Simple Things You Should Be Doing

1) Tweet Promotions, Contests and Giveaways
In the 5 Social Shopping Trends Webinar one of the facts mentioned was that 43% of shoppers primarily “like" Facebook pages to access promotions. Followers on Twitter expect the same …

5 Social Shopping Trends Presented by PowerReviews [Webinar Recap]

August 19, 2011 – 12:01 am | No Comment

These are my notes recapping today’s 5 Social Shopping Trends Shaping the Future of Ecommerce (2011 Edition) Webinar presented by PowerReviews. If the notes below look interesting, you should watch the full webinar (about an …

Using APIs to Maximize Affiliate Opportunities

May 8, 2010 – 7:33 am | No Comment

Interested in learning how to utilize APIs to create mashups, increase revenues, streamline reporting, and automate processes?
Vote for this to be a session held at the next affiliate summit (East) by following the link below: …

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