eBay Wants You to StumbleUpon Shopping
“StumbleUpon Shopping” is what Nick Gonzalez of TechCrunch envisions after hearing of eBay’s recent acquisition of the social discovery service StumbleUpon.com. This plays into the continued Web 2.0 trend of building a large userbase and waiting until you get bought out. Of course, Stumble Upon offers much more than just a userbase, but is a good fit for eBay? eBay has been criticized in the past for over stepping their vertical boundaries, specifically with the Skype acquisition. However, they have molded their 3 majors (PayPal, Skype, Shopping.com) together very well thus far. It will be hear the chatter about this recent StumbleUpon acquisition in the upcoming eBay Devcon.
Before jumping all over eBay, I’d recommend reading Scott Wingo’s very interesting analysis of the acquisition.
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