Posts related to online shoppers.


Posts related to online publishers and affiliate marketers.


Posts related to e-commerce businesses.


Technical posts written mainly for those involved in the development of e-commerce solutions.

Our Company

Posts related to NextGen Shopping ventures and research

Home » Affiliate Marketing, Revenue Sharing, Shopping Comparison,, Web 2.0, Web Services

Shopping Comparison Engines – Affiliate and Revenue Share Programs

Submitted by on January 25, 2006 – 8:49 pm25 Comments

Price comparison engines put a lot of marketing dollars into PPC advertising… Personally, I think they should concentrate more on affiliate marketing and revenue share.

The most common method I have seen to date has been through co-branding. A variety of sites will co-brand with a pricing comparison service to push interested consumers to the site to seek buying choices. I think the next logical step, which some comparison engines have already taken, is to provide the data as an API / Web Service. Allowing the data to be seemlessly integrated into sites is important to users’. Pricing information can be revealed without having to go out of site. Although co-branding provides the “in-site” feeling to some degree, it is very limiting.

Below is a list of what type of affiliation services the major shopping comparison engines currently provide (to my knowledge).

Affiliate Program: Yes | Co-branding: Yes | API / Web Service: Yes has an an XML API that all-in-all is the only one that can actually be implemented in a web site. I have used the API to power my latest site (see example of it). will give you some documentation to get started with and then you are on your own. If you have heard of Chitika’s eMiniMalls, then you should know it is also powered by the API. The biggest upside to the API is that they pay and the limit on the API call is very high. The downside, no developer community.

The API is hard to find any information about. I would suggest emailing them about it. But as of right now they are restructuring their associate department. You can also e-mail me or leave comments on this post if you are interested in more information.

Payout: 50% Revenue Share. This translates to a minimum that varies by category from $0.02 to $0.50.

Affiliate Program: Yes | Co-branding: Yes | API / Web Service: No
They have had co-branding (see example) for a long time now. To my knowledge, they have no API or web service. I would be most interested to see an API from PriceGrabber as I feel they provide the most thorough and complete product information for several categories.
For Business Development, contact

Payout: I believe they pay a flat $0.10 Per-click out to a merchant, but contact there business development for details.

Affiliate Program: Yes | Co-branding: Yes | API / Web Service: No
With NextTag you will initially earn $0.05 for each user and you have the opportunity to increase this fee based on the quality of traffic that you refer to NexTag. I have only seen a few sites that have implemented the NextTag affiliate program. NextTag has OpenSearch rss feeds, which I assume you can use inconjunction with the affiliate program… The next step would be a full API.

Payout: $0.05 and up depending on traffic.

[tag]Shopzilla[/tag] / BizRate
Affiliate Program: Yes | Co-branding: Yes* | API / Web Service: No
Seems like they want only high traffic sites for partners. They do have “Contextual e-commerce links for your website.”

For BizRate,
They have cobranding opportunities, but I have seen no web service/API from them eithier. Some useful links: Partner Home, FAQ, Apply to Partner Program.

* Bizrate allows for co-branding, haven’t seen it for Shopzilla.

Yahoo! Shopping
Affiliate Program: No | Co-branding: No | API / Web Service: Yes
Yahoo! released an API in 2005. This is the most informational comparison shopping API I have seen. And probably has the most potential, given the Yahoo! developer community. But last I checked it was limited to 5,000 API calls a day. That essentially renders it uesless for any large projects.

While they have announced revenue sharing for Yahoo! Shoposphere (read more from the stories in November at TechCrunch and Mashable), I am suprised they don’t have a revenue share program for Yahoo! Shopping… Yahoo! please enable more calls and revenue sharing… Who wants to create something of value with no revenue share?

[tag]MSN Shopping[/tag]

Affiliate Program: No | Co-branding: No | API / Web Service: No
No affiliate program… No shopping web services… As of right now… However, I have heard from a Microsoft Rep at Affiliate Summit they are working on a beta API / Web Service and also an affiliate program (read more about it here from the Conference Who’s Who site). Should be interesting.

Affiliate Program: No | Co-branding: No | API / Web Service: No
With all the open source and progress Google is making, I am suprised we haven’t seen more action out of Froogle. Listing product information is free for merchants, so I don’t expect to see an affiliate program from them… Nor do I expect one as they pretty much have all the traffic they need. To me it would make sense to release an API that would allow other sites to help feed in product information from merchants and also utilize the information. The other Google APIs have been, for all intensive purposes, a success. So why not one for Froogle?

Perhaps Google has something big on the way. Dave Taylor puts the pieces together in his article Next up: Google Shopping?. He formulates a simple equation:

Froogle + Google Base = Google Shopping

He discusses the Google Base briefly. The only problem I see is that since it is free, you will get a lot more junk information being pushed in by those who are looking to make money of some kind scheme.

[tags]affiliate, price comparison, shopping comparison, Chitika, eMiniMall, web services, API, Google,revenue share,pay-per-click[/tags]

Post Popularity 100%  
Popularity Breakdown
Comments 100%  
If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

  • Frank

    Hi, I read this article and also visited your API website. I was very impressed, could you please tell me more about the API?, or Can I buy your Code?

    My site:

    Best Regards,

  • Pingback: Next Generation Shopping » Blog Archive » Yahoo! Shopping vs. - Revenue Share Analysis()

  • Adlucent Taguchi Multivariate Marketing

    It appears that is accepting applications once again.

  • Online Marketing

    Yahoo is NOW testing a revenue share model that has generated significant interst.

  • Affiliate Program

    The other day I wrote The Best Affiliate Program. Earlier in the year Ben Edelman wrote about the worst. [

  • Kevin

    I’ve always wondered how co-branding affects duplicate content as seen by the likes of Google. Any idea?

  • Scott

    I would be very interested in getting more info on the api code.


  • Al

    How much do affiliate websites per 1000 visitors? Is it worth to create and promote such website?

  • sex shop

    Does this change add up i am wondering how much you make with these kind of search comparison engines.

  • Tj

    Thanks this has been a huge help- I am launching a 24hr Hip-Hop based network and I wasn’t really sure how to go about the shop for it. Most of the places I’ve seen aren’t helpful in giving you info. Thx- TJ

  • Alain

    Hi, please could you tell me how to implement the XML API, I have my account with and have a API ID. But I really don’t know how to work with the API and to interpret it. It would a great help for me. Thanks

    Ps: My website is in French and for the French market.


  • Build Partner Site in minutes

    We created a ready to use solution for API. See it here: Thx – Vlad

  • andrew


    I am also trying to install the shopping API into my site even though i am a registered member as the blog says the documentation is extremely hard to find. If i could take up your offer of emailing the details it would be much appreciated.



  • Abdul

    Thanks for this helping guide!

  • http://mmmmm bbb

    how aboutmore detailed instructions for datfeedscripts

  • VP

    I have developed sites using API (like etc.) and found guide very helpful but still is mess over Shopzilla API as their documentation is poor.

    Now looking forward to use new release of API.

  • juan

    I am interested in your affiliate program.

  • Vikas Rathee

    Hey Guys, also launched the price comparisons api for public. See the documentation and demo here to list in your post :

  • Trevor Oakley

    Hi everyone, has a lot of shopping and price comparison options. See you all soon when you start to save money!

  • Shefali Malhotra

    Online Shopping deals in India – Get your smart and best deals, best offers, discount coupons, promo codes, Free gifts, freebies.
    Find the lowest possible price deal in India, mobiles, laptops, cameras, books, watches, apparel, shoes and much more
    Paytm Coupons, Flipkart, Adidas, Airtel Online Recharge, Amazon, Askmegrocery, FreeCharge

  • rekhashukla

    Hi my name is Rekha Shukla. I am a independent beautiful girl in Delhi. I can make you feel good with my service. I am working in a multinational company as a computer operator.

  • Alisha Patel
  • kolkatanightqueens

    This is really nice post , i love to comment after rreading this, I also found like this here @kolkatanightqueens:disqus

  • Aditya Singh Rajput
  • Bangalore Queens
  • Sapna Choudhary


    call girls in jaipur
    escort service in jaipur

Post Popularity Graphing by Knowledge Ring