Jeff Barr over at the AWS Blog has posted a very nice writeup about SecretPrices.com and the Amazon perspective…

“True to the site’s name, there’s a list of secret deals and also a so-called “tag cloud” of coupons. You can post any product to Digg or to Delicio.us.

Interestingly enough, Mark told me that the lowest priced vendor doesn’t always get the sale. There’s a strong preference toward Amazon among his user base. That’s good to hear, and there are undoubtedly many reasons for this. I’ll take a guess at a few. First, people are loathe to create yet another online account. Second, they would like to deal with a known entity where possible. Third, they have probably had some positive experiences with Amazon in the past — an easy shopping and buying experience, on-time shipping, and responsive customer service…”

Take a minute and read the full post over at the AWS Blog.

[tags]aws, amazon web services, secretprices, brand loyalty[/tags]