Twitter Tips for Retailers – Five Simple Things You Should Be Doing
1) Tweet Promotions, Contests and Giveaways
In the 5 Social Shopping Trends Webinar one of the facts mentioned was that 43% of shoppers primarily “like" Facebook pages to access promotions. Followers on Twitter expect the same thing. Promotions and coupons are a great way to reward loyal fans and followers, as well as drive new sales and increase brand recognition.
2) Brand Your Account
Place links on your home page, in email newsletters, on your Facebook Fan Page, and anywhere else that is fitting. Don’t hide links or stick them only in the footer where no one will browse to. Draw attention with call to action when appropriate to gain new followers.
2) Be Responsive and Respectful
Monitor inquiries and respond according to @mentions of your Twitter account. Twitter is another communication tool and customers not only use it, but expect customer service.
Nothing says “go away, don’t shop here again!” more than ignoring your customer. The phrase "the customer is always right" exists for a reason. So don’t just simply ignore @mentions when they are inappropriate or you aren’t sure how to respond. Take these conversation to private; That is what DMs (Direct Messages) are there for.
4) Retweet Brand Praise
When followers praise your brand, that is a good time to use the Retweet button! It is almost always a win-win, as the praise will be showcased to all the rest of your followers, and the original tweeter will get satisfaction knowing you appreciated his or her message.
5) Use Hash Tags
Hash tags help to organize your tweets, and help to optimize your tweet exposure. A little TSO (Twitter Search Optimization) if you will. A lot of other sites use Twitter as a content syndication source, and may be looking for tweets under specifics hash tags. Basically, it can only increase the way in which users can come across your tweets.