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A Bit of Viral Coupon Research

Submitted by on October 11, 2011 – 7:55 pmNo Comment

CouponFollow, our social-media based coupon code search engine, tracks a lot of interesting data. We see trends in the online coupon code space that other sites don’t, specifically around viral couponing and the effect that top influencers have on driving this viral growth.

There are two interesting trends we’ve spotted. One is that weekends have a consistent lull which seems to be in line with online shopping in general. The other is that, days where top influencers tweet a coupon can easily be spotted with large jumps in social reach. The chart below shows the aggregate number of coupons, tweets and social reach tracked by CouponFollow on a daily basis over the last month.

CouponFollow Trends

This is just an appetizer. Stay tuned, as we’ll soon be publishing more interesting, informational research that we’ve been working on over the last several months!

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