A lot is changing in the world of shopping… Especially online shopping. With more people becoming online shoppers each year, the market is growing rapidly. A lot of small development projects are taking place covering niche markets in the online shopping industry. The focus of this blog is to cover some of the new innovative ventures in the realm of online shopping. Specifically it will focus on the maturing of online comparison shopping, as well as, new ideas to the market, and interesting startup ventures. It will also peer into how the online giants’ (Amazon, eBay, etc.) Web Services are being utilized, and what future (Web 2.0) web apps will bring for online shopping.