ActiveShopper Mobile Edition
Shelron Group which owns ActiveShopper recently released a press release which stated:
During Q1 of 2005 both parties have signed a letter of intent to enter into a licensing agreement, where the agreement will give Shelron worldwide rights to use and license NeoMedia’s PaperClick® technology and patents in an ActiveShopper(TM) Mobile Edition for cell phones and PDAs.
I finally got a chance to look at the NeoMedia technology, PaperClick. From the PaperClick.com web site:
PaperClick can read alphanumeric or numeric characters, this allows for any grouping of letters or numbers that could be “turned on” or “linked” to a Web page (URL). From consumer products to license plates to posters, anything can be a direct link to a web page (URL). or custom PaperClick Codes™ for print on any surface
So imagine essentially scanning a product in a retail store and comparing prices online, on your cell phone or PDA. A very interesting idea… But I wonder how store owns would feel about it. Maybe you can get a bargain out if it
But I believe Amazon filed a patent on barcode price comparison back in September 2005, found some information at this blog post.
Anyways, the Shelron Group stock (SHRN.OB) went up a couple pennies so I sold some shares.
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