A new service was announced last Monday, allowing consumers to check prices on the go. I have yet to try the service myself, but it seems like it has potential. However, it has yet to be determined if the majority of the general consumer population will put an item down in the store to save a few bucks and wait to go home order it online and receive it via mail at a later date. It will definitely depend on:

• Timeliness of the item to the Consumer
• Amount of savings over the in-store price

For larger price differences (more savings) and items that can wait, definitely a good idea.

Additional Information / Press Releases

• Frucall Beta Launch Press Release (Yahoo!)
• Online Comparison Shopping Made Even Easier with Mobile Phones
• Online or Offline, Price Comparison Tools Help Consumers Shop Smart