Running an SEM Campaign through APIs
I have been looking for a useful Search Engine Marketing application that uses the Google Adwords API. I came across (via the ProgrammableWeb blog) a project that the guys at Webreakstuff are working on called Siteblimp. Apparently it aims to combine the Google Adwords API and Y!SM API (Yahoo! Search Marketing API). Thats pretty cool and sounds very powerful. If you add the Wordtracker API to that, you could have one powerful SEM tool!
I wish I had more time to look into the Search Engine APIs, but I don’t… And it seems the Webreakstuff guys are already having their own problems with creating the Siteblimp tool using the Y!SM API…
“Siteblimp is a PPC (Pay Per Click) campaign management web application with some innovative features. Initially, the goal was to support both Google AdWords and Yahoo! Search Marketing (formerly Overture) but for reasons we’re about to explain, Y! support was dropped.”
They go on to say the Y! developer support for this particular API is horrible. Strange, Y! seems to generally has good developer support and you would think they would want to concentrate on an important API like Y!SM. Oh well, I’ll keep dreaming.
Technorati Tags: Google, Google Adwords API, Yahoo, Yahoo search marketing, API, Wordtracker
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