Yahoo! Shopping vs. Shopping.com - Revenue Share Analysis
Although Yahoo! Shopping is just in Beta, it is important for those just getting into the E-Commerce Revenue Share game to look at who is offering a better opportunity to earn cash. Revenue Share partnerships are now available for both the Shopping.com Web Services and Yahoo! Shopping Web Services (beta). So how much will you be paid? It all depends on your agreement with them, how much traffic you can drive, and a few other factors.
To begin I would suggest looking at the merchant rate cards. The merchant rate cards can help give you an idea of who pays out more on a category basis. So if you are thinking of creating a niche site, lets say Flowers, it might be a better option to consider Yahoo! as they offer a higher rate.
Yahoo! Shopping vs Shopping.com Merchant Rates
Yahoo! Shopping Merchant Rate Card
Shopping.com Merchant Rate Card*
* It is important to note that Shopping.com has a bidding engine, meaning the rates you see on the rate card are a minimum, allowing you to potentially generate a significant amount more. Yahoo! Shopping rates are static for all merchants.
While some Yahoo! rates are higher than Shopping.com the average Shopping.com rate is higher. So from a partner / affiliate perspective you have the potential to generate more revenue from partnering with Shopping.com. Of course, that depends on the amount revenue share percentage you agree upon. For starters it is 50% for Shopping.com, and Yahoo! is currently variable as it is in beta.
For further reading, see my previous post about the different shopping comparison engine partner/affiliate offerings.
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