A look at Priceheat

PriceHeat

Priceheat is a nifty bookmarklet that lets you compare prices. The usage is somewhat limited as it only works while you are on Amazon.com. While I tend to shop around for the best price, I can see this service being very useful for regular Amazon shoppers. Richard MacManus, ReadWriteWeb author, reviewed it back in April. He appreciates the ease of a bookmarklet, as it is quick to install.

“it literally took me 10 seconds to install and I can see myself using it a lot. To install all I needed to do was drag a link from their website onto my Firefox toolbar.”

One of the points I found most interesting reported by MacManus was the answers from Priceheat on their business model:

1 - Make fast, simple, easy to learn tools.
2 - Get them out to users as beta, get real feedback, and tweak.
3 - Sell the product when mature to a partner with marketing muscle.

The interesting part was #3, to sell the product when it becomes mature to a partner. I feel that this may become a popular trend with mashups.

The site uses price comparison web services provided by price-compare.net. Its one of the few examples I have seen using these web services. The services provide information from only a small number of merchants, mainly Buy.com, J&R, and a few others. It seems to work through affiliate programs on major affiliate networks such as CJ and LinkShare.

Also, a bit more information found at the Things that make you go hmm… blog.

Technorati Tags: , , , , ,


Related Entries:

1 Comment so far

  1. Kevin on July 7th, 2006

    It’s interesting how the price comparison tendencies differ from country to country, and how the market in South Africa is so considerably different.

Leave a reply