Yesterday Frucall announced that it now allows users to compare prices from a mobile phone drawing information from both Amazon and Yahoo! Shopping.

“Shoppers who are not at a computer can call 1-888-DO-FRUCALL (888-378-7467) and type in or read the product’s barcode. Frucall will search the product on both Yahoo! Shopping and Amazon, and will give users the three best advertised prices. Shoppers use a voice menu to “bookmark” items, leave themselves voice notes for later reference, listen to customer ratings, and soon purchase the product from an online vendor. Shoppers can register at http://www.frucall.com to personalize their Frucall experience and access more valuable features.”

I knew that it was only a matter of time before a service like this was established. It is a great usage of the data and web services from by Amazon and Yahoo! Shopping. Only time will tell if phsyical retail shoppers adapt to it. I have yet to test this service, so a followup will come shortly. In the meantime, read the full article here.

[tags]amazon api, yahoo shopping, frucall, m-commerce, mobile shopping[/tags]