The Jellyfish website, a shopping comparison engine that integrates a “cashback” feature for every store listed, officially launched today. At first glance the site looks very clean-cut, and load-time is generally fast.

The search engine seems to need a bit of work. A search for “Apple iPod 60 GB” shows no results, while “Apple 60GB iPod” lists some relevant results.

When you do finally reach the product page, it has a very nice setup. Upon selecting a merchant, the right-hand side of the page changes to give a very nice overview of all the pricing information.

It makes you feel almost like you are making the actual purchase (not sure if thats a good thing or not!).

Look for a followup to this post when I have spent sometime fooling with the site.

Until then you can read their official press release here.
[tags]jellyfish, jellyfish.com, web 2.0, shopping comparison, comparison shopping engine, cashback[/tags]