Next Generation Shopping

Erik Kalvainen, co-founder of ProductWiki.com, dropped me an email yesterday letting me know that they have successfully integrated Shopping.com listings into their site by utilizing the Shopping.com API. I mentioned to them about a couple months back that the API would be a great fit for their site. Originally they were considering trying to work with BizRate / ShopZilla just linking to their site. I have little knowledge of BizRate offerings as far as an API, and they don’t seem to get back to me on it. From what I hear, they have something, but require you to have a very significant amount of traffic. Anyway, I feel they will find a much higher CTR and eCPM from utilizing the Shopping.com API instead of linking to a comparison engine product page since it cuts down the amount of clicking the end-user must do in half.

In the email Erik told me that my original ProductWiki “blog post helped initiate the process.” It is a great feeling to know people are finding the information I post in my blog useful, and actually taking action based on it. They even did a nicer job than my quick and dirty mockup seen in my previous ProductWiki post, check out the Apple iPod 30GB Video page (”Where to buy” section seen below):

You can read more about their affiliation with Shopping.com and some other new features added to their site in their blog post.

Technorati Tags: ProductWiki, Shopping.com, Shopping.com API, API, web services, wiki

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