HackerSafe – Add a Trustmark and Boost Your Comparison Shopping Revenues
ScanAlert’s HackerSafe has been making some big headlines recently with the announcements of partnerships with both Yahoo! Shopping and PriceGrabber. These engines have integrated the HackerSafe trustmark feed into their comparison shopping portals. For specifics on the trustmark feed, check out the intro on the HackerSafe site here.
Why would comparison shopping engines be interested in HackerSafe? For starters, the service boasts that: “Tests confirm 15% average conversion increase when your HackerSafe image is displayed directly in comparison shopping search result pages.”
Joe Lazarus, director of marketing at Yahoo Shopping, states: “Combining enhanced security information with price, user ratings and merchant reviews helps online shoppers make more informed and trusted buying decisions.”
Despite such claims, many in the industry are still unsure what the true benefits of these partnerships will be. There are some interesting user comments on a recent GrokDotCom blog entry about whether or not the trust seal brings real value to consumers. Only time (and good solid analysis) will tell.
As a seasoned online shopper with over a decade of experience, I can say that I personally don’t take the time to check for “HackerSafe” or other trustmarks on a merchant product page. However, taking out the price and the brandname factors, I’d be likely to pick a “HackerSafe” trustmarked merchant site over unmarked sites, especially if they were placed right in front of my face on a comparison shopping product page.
Two large-scale integrations is a great start for HackerSafe, and I anticipate more partnerships and continued innovation in this field. I’m not sure how their “feed” currently operates, but I’d love to see a standardized web service (like BuySafe has) be on their roadmap. This would allow developers widespread access to their product, and increase the value of their product for their merchant customers. For now, interested parties can find out more information about HackerSafe and its trustmark feed here.
Resources and More on this topic:
- ScanAlert HackerSafe is Good and .. Yahoo! and PriceGrabber agree
- E-Commerce Optimization – Yahoo Shopping & ScanAlert Announce Partnership
- InternetRetailer – Yahoo Shopping adds trust marks as another comparison element
- PriceGrabber Press Release