Shopping.com Introduces Shop Widgets
Shopping.com recently released Shop Widgets (aka ShopAds) to its partner network. These are essentially product-focused banner advertisements that deliver product and pricing information to the end-user. They differ from Chitika eMinimalls in that they are non-contextual. It is up to the publisher to supply the keywords or category, whether it be input dynamically (scripting) or manually.
The benefit of using these over Chitika eMinimalls is that you will receive 100% of the revenue you generate as opposed to 65% that Chitika gives you. However, it will take some added work to show relevant ads since you lose the contextual portion.
Technorati Tags: Shopping.com, ShopAds, Shop Widgets, Chitika, eMinimalls, advertising, banner ads
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Maybe I’m missing something. I’ve been using the shopping.com API for quite some time. I’ve also done limited testing of their ShopAds. In addition, I have a Chitika account. I get paid the exact same amount from Shopping.com for a click on a particular store offer as I do from Chitika. I’ve tested this quite extensively because I thought for sure I would make more going straight to the shopping.com API. Any thoughts?
Interesting point Bob. It maybe that Chitika has a different arrangment (revenue share) with Shopping.com than you, because of the large volume of leads they produce.
In fact, I setup a shopping.com API account precisely for that reason…. to bypass Chitika. I figured for the short time it would take for me to interface with the API I could be receiving more money ($1.00 for example rather than $0.54). But that didn’t happen.
I wonder if anybody else who has used both Chitika and the Shopping.com API directly has experienced the same thing.
Did you notice the higher CPC on both Unaudited and Audited revenues?
Audited versus unaudited CPC was virtually the same.
Has anyone gotten a response from Adsense on whether putting in sw.keyword parameters *based on the page content* is a violation of Adsense policy?